The Marketplace for Real Estate Investors: How to Access More Deals in One Place

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The Marketplace for Real Estate Investors: How to Access More Deals in One Place

If you’ve spent time in the Keyspire community, you already know one of the golden rules of real estate investing: your network is your net worth. The more deals you see, the better your chances of finding the right ones to grow your portfolio.

But there’s a challenge most investors face — even experienced ones. Access.

The best real estate opportunities often sit behind closed doors in the private market. You need connections, capital, and credibility to even get a look. That’s where addy is changing the game.

One Account. Endless Opportunities

Think of addy as a marketplace for real estate investing — a single platform where licensed Exempt Market Dealers (EMDs) and their issuers make their investment opportunities available in one place.

Instead of chasing down deals one by one, you can log into addy and:

• See a variety of projects — commercial, multi-family, mixed-use, development, and more — all made available by different dealers and issuers.
• Invest with low minimums so you can diversify instead of going all-in on one property.
• Access opportunities from across Canada, without needing to be part of each dealer’s individual network.

addy provides the technology. The dealers bring the deals.

What Is the Exempt Market?

Most people are familiar with public markets — think stocks traded on the TSX or NYSE. But there’s another side of the investing world called the exempt market.

The exempt market is where companies raise capital by selling securities that aren’t offered to the general public through a stock exchange. These are typically private investments, like:

• Real estate developments
• Commercial buildings
• Private mortgage or debt offerings
• Limited partnerships in property projects

They’re called “exempt” because the securities are exempt from the requirement to file a prospectus — but they can only be sold through licensed Exempt Market Dealers (EMDs) who follow strict regulations and investor qualification rules.

Historically, the exempt market has been harder for individual investors to access because you needed personal connections, high minimums, and time to find the right opportunities.

How addy Fits In

addy doesn’t create or underwrite these investments. Instead, the platform acts as a central hub where multiple licensed dealers can list their offerings in one place.

For investors, this means:

• More visibility into opportunities you might not otherwise find
• Smaller minimums so you can participate in multiple deals instead of just one
• Convenience — one account to access offerings from multiple dealers

Why This Matters Now

We’re in a moment where access and diversification matter more than ever.

• Interest rates and market conditions are creating new opportunities.
• Having a central marketplace means you can see and act on opportunities faster, instead of relying on chance connections.

For Keyspire members, this is a way to turn knowledge into action immediately — without waiting months or years to find the “perfect” property.

A Word About Risk

All investments come with risk, and exempt market opportunities are no exception.

• You could lose some or all of the money you invest.
• These investments are generally illiquid, meaning you may not be able to sell your interest quickly (or at all).
• Returns are not guaranteed, and past performance is not an indicator of future results.

Before investing, always review the offering documents provided by the dealer and consider speaking with a registered dealing representative or financial advisor to ensure the investment fits your risk tolerance and goals.

From Education to Execution

Keyspire equips you with the knowledge to evaluate investments. addy gives you the pipeline and the platform to act on that knowledge.

You can:

• Start with as little as $1 to $500 (depending on the offering) — so you can learn by doing.
• Spread your investments across different property types and markets.
• Participate alongside a growing community of investors who share insights and track record.

Special Offer for Keyspire Members

As part of our partnership with Keyspire, we’re offering a free addyOne membership (regularly $25/year) to help you get started.

How to claim it:

1. Sign up for your free addy account.
2. When you get to the “How did you hear about us?” question, enter Keyspire.
3. We’ll automatically apply your free addyOne membership so you can invest in opportunities right away.

Your Next Step

You’ve learned the strategies. You know the fundamentals. Now it’s time to see more opportunities — and start investing in them.

Open your free addy account today and start exploring the marketplace for real estate investors.